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Stefan Sagmeister is coming to Melbourne

We are so looking forward to seeing Stefan Sagmeister when he comes to Melbourne at the end of the month. For those unfamiliar with his work, Sagmeister is a New York based graphic designer that is infamous for his controversial

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Melbourne Book Design

Illustration for Leap Magazine

Sean recently submitted a vector illustration he executed in Illustrator for Leap Magazine’s next issue. Leap establishes a new theme for each issue, the next being “sex” which should see some interesting submissions. Leap is a place where Melbourne’s creative

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Customised Adobe Training

Book your Adobe training today We are currently taking bookings for our customised Adobe training. Classes for the first half of the year are filling up fast. Check out our selection of training packs Choose what you want to learn.

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Brand Development

Categories and Brand Development

Positioning and the brand development process In my previous post I wrote about brand development and the importance of positioning your brand as the first in your prospects mind. If you can position yourself as the first to offer a

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Positioning yourself as a brand leader

Becoming a Brand Leader is About Timing Building a brand for your service or product involves strategy. Often convincing prospects that your service or product is better than your competitor’s is a pointless task. What many prospects value most is

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Sagmeister & Walsh naked mailer

Some controversy has recently surrounded Sagmeister & Walsh’s mailer campaign that features both partners naked on the card. The mailer announced Sagmeister and Walsh’s recent business partnership. It’s one of many campaigns that has seen Sagmeister get naked in the name

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Annual Report Design Image

Five Tips for Annual Report Design

It’s vital that an annual report accurately reflect an organisation’s identity and vision. Annual report design should harness the report’s full marketing potential and offer shareholders insight into your vision for the future. There are many considerations when designing an

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Logo images

Five Tips for Creating a Brand Name

“In the long run a brand is nothing more than a name.” – Al Ries & Laura Ries The 22 Immutable Laws of Branding Creating the name for your brand can be one of the most difficult parts of the

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AGDA Poster Annual 2011 Finalist!

Sean Walsh was a finalist in the AGDA Poster Annual 2011. The theme for the Poster Annual was “Inspired by Music”. Entrants were invited to be inspired and interpret this theme however they wished. Joy Division’s song Atmosphere was the

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Book Publishing Image

Book Publishing

Sean started his career as a graphic designer in book publishing. Initially working for independent publisher Ocean Press Sean moved to London and secured a post at Chrysalis Books designing for their imprint PRC. During his time at Chrysalis Sean

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