Category Archive for "Branding"

Brand Development

Categories and Brand Development

Positioning and the brand development process In my previous post I wrote about brand development and the importance of positioning your brand as the first in your prospects mind. If you can position yourself as the first to offer a

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Brand_Leader

Positioning yourself as a brand leader

Becoming a Brand Leader is About Timing Building a brand for your service or product involves strategy. Often convincing prospects that your service or product is better than your competitor’s is a pointless task. What many prospects value most is

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Logo images

Five Tips for Creating a Brand Name

“In the long run a brand is nothing more than a name.” – Al Ries & Laura Ries The 22 Immutable Laws of Branding Creating the name for your brand can be one of the most difficult parts of the

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Corporate ID Image

Corporate Identity

Australian based adventure sports training company the Altitude Academy provide international travel packages with a difference. Much more than just a holiday, all of Altitude’s trips are purpose designed to provide an incredible life experience. Director Nick Farr hired Sean

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Adventure travel company logo design

Australian based adventure sports training company the Altitude Academy provide international travel packages with a difference. Much more than just a holiday, all of Altitude’s trips are purpose designed to provide an incredible life experience. Director Nick Farr hired Sean

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