Positive Beginnings Children Education Branding
Result: This cookbook is being sold throughout bookstores nationally. Irene Prantalos has received significant media coverage with her book. The beautiful photography and clean layout has resonated with psoriasis sufferers looking for a solution to their condition.
Challenges: A self-published book that needed to compete with mass market publishing houses. Irene had developed an amazing collection of recipes passed down from her mother and wanted to share this with others who suffer psoriasis. Being just as much about healthcare as it is cooking, the book needed to live in reader’s kitchens. An unmistakable Mediterranean feel that stands out in a crowded market was required.
Scope: Book jacket design, internal page layout, illustration, CD jacket design, bookmark design, Facebook banner design