Sports and Lifestyle Branding
The Altitude Academy: Elite fitness travel agency
Result: Altitude’s logo is a unique, flexible mark that encompasses Altitude’s professional sports and travel ethos. Because the travel packages are significant purchases, the company needed a brand that helped legitimize and add value to their products. The company is now operating both in Australia and overseas.
Challenge: This Australian start-up, adventure sports training company needed to distinguish themselves from other travel package agents. Altitude to demonstrate it provides international travel packages with a difference. Altitude’s trips are much more than just a holiday. They had to show how their packages are purpose-designed to provide an incredible life experience. They needed a mark that encompassed elite sports and pioneering rather than travel.
Scope: Logo design, branding, business card and stationery design, merchandise branding